Project at A Green Hill
For Via’s 10th Anniversary Portfolio Book, my strategy centered on elevating the company’s brand equity and showcasing its architectural work to clients and industry partners. The design adopted Via’s signature color palette and an ultra-minimal grid system, allowing photography of projects to take center stage and communicate the firm’s design philosophy. I worked closely with the client to curate project selections, organize content flow, and craft bilingual captions that highlight innovation and project impact. The book was conceived as both a commemorative piece and a business development tool—its clean, premium finish and restrained typography were intended to position Via as a leader in architecture and interiors, while providing tangible value as a leave-behind for prospective clients and collaborators.
