Project at Hill&Knowlton
Throughout a year-long retainer with the Hong Kong Monetary Authority, I developed a content strategy for LinkedIn posts that leveraged AI-generated imagery to increase engagement and modernize the client’s brand perception. Each post was designed to distill complex financial topics into visually compelling, accessible graphics while adhering to strict corporate identity standards. Regular performance reviews and adaptation of creative tactics ensured content remained relevant and effective across evolving LinkedIn algorithms and audience preferences.
