For the 350th Anniversary of Beijing Tong Ren Tang in Hong Kong, I designed a trifold leaflet that balanced heritage storytelling with modern brand positioning. The strategy involved structuring content into clear sections: historical milestones, pharmaceutical expertise, and contemporary business operations. Visual hierarchy was established through a mix of archival images, infographics, and succinct copy, making it accessible for both general audiences and stakeholders. The design drew on traditional Chinese motifs and a rich color palette to reinforce brand heritage, while using modern layouts and icons to highlight ongoing innovation. The leaflet served as a versatile marketing tool for corporate events, retail distribution, and stakeholder engagement, reinforcing Tong Ren Tang’s legacy and ongoing relevance in the health and wellness industry.
