Project at Hill&Knowlton
For HSBC’s FinFit campaign, I executed a visual communication strategy to promote financial literacy. The approach involved designing clear, visually engaging report layouts and social graphics that distilled complex data into accessible, actionable insights. Templates were developed for scalability and consistent brand application across recurring campaign cycles. Strategic use of infographics and concise messaging aimed to drive public understanding and participation in HSBC’s financial wellness initiatives.
