Project at Hill&Knowlton
Commissioned to attract university and college students to the surveying profession, I structured the leaflet content around clear career pathways and specialization options. The design strategy drew on minimalist Japanese aesthetics for visual clarity, using clean lines, open space, and a fresh color palette to enhance approachability. Content was organized for quick scanning, with infographics and callouts to guide the reader. The leaflet supported the Institute’s outreach objectives at campus events and online channels.
