Project at Hill&Knowlton
As creative lead for the inaugural Hong Kong Engineers Week, I devised a holistic branding system encompassing event logo, sub-event visuals, mascot design, trophies, and digital assets. The strategy was to build a unified visual language adaptable to diverse event formats, from industry forums to public carnivals. Modular key visual elements allowed for seamless adaptation across channels. Close coordination with the organizing committee enabled real-time feedback and agile adjustments, ensuring brand consistency and enhanced participant experience at all touch points.
