Project at Hill+Knowlton
For HSBC Scholars Day 2025, I developed a narrative-driven key visual using AI-assisted ideation to symbolize academic growth. The design strategy involved integrating the “S-shaped” book staircase motif to serve as a central, easily recognizable branding element across all event materials. Layouts were created for cross-channel scalability, ensuring visual coherence from digital invitations to on-site signage. This enhanced the event’s storytelling and reinforced HSBC’s commitment to educational excellence.
