Project at Hill&Knowlton
I devised the visual identity and spatial branding for HSBC Community Festival 2023, focusing on cohesive event graphics and immersive installations. The highlight—a six-meter-tall gift box with mirrored interiors—was engineered to maximize public interaction and media coverage. The strategy included wayfinding graphics and modular digital assets to support pre-event promotion and on-site engagement. All visuals adhered to strict brand standards and accessibility guidelines, contributing to a memorable and shareable public experience.







