For AsiaMMA, the leading pan-Asian MMA news platform, I developed a brand identity and event visual system to unify mixed martial arts content across diverse regions, including Europe, Japan, Thailand, and Hong Kong. The logo was designed with a bold, energetic typeface and a dynamic color palette to reflect the sport’s intensity and multicultural reach. Social media posts were structured to maximize shareability and engagement, using punchy layouts and athlete-driven imagery. For the inaugural AsiaMMA Awards, I created a visual system that could be flexibly applied across digital event banners, winner assets, and highlight reels, ensuring consistency and instant recognition. The strategy focused on building AsiaMMA’s authority and aspirational image in a crowded digital landscape, while supporting community growth and sponsorship opportunities through a cohesive, contemporary event brand.
