Project at Hill&Knowlton
For the Credit Data Smart initiative under the Hong Kong Association of Banks, I led a brand development project covering logo, collateral, and digital outreach. The strategy focused on establishing trust and transparency for the new service, using a modern, approachable visual identity. Approval from seven major banks necessitated an iterative, consensus-driven process; I facilitated stakeholder workshops to align on messaging and brand tone. Digital layouts were optimized for multi-platform delivery, ensuring consistency and compliance. This branding exercise helped set a professional tone for a sensitive financial product launch.
