Project at Hill&Knowlton
For the Asia Finance Forum 2024, I developed a unified social media visual strategy across LinkedIn, Google Ads, and Facebook, supporting the event’s positioning as a flagship regional finance platform. My approach centered on clarity, consistency, and adaptability, using a modular system of layouts and brand-driven color palettes to maximize recognition and engagement. Messaging hierarchy was optimized to highlight event value propositions, drive registrations, and encourage post-event sharing. Collaboration with client stakeholders ensured all creative met brand guidelines and digital best practices, resulting in a campaign that delivered strong, targeted visibility in both local and international markets.
