Project at Hill+Knowlton
Tasked with launching Hong Kong’s inaugural government green bond, I created a campaign visual identity spanning key visual, digital ads, social posts, print, and newspaper media. The strategy emphasized trust and accessibility, using clean, authoritative visuals and messaging to demystify sustainable finance for a wide audience. I coordinated closely with the client’s communications and compliance teams to ensure regulatory clarity and broad public appeal. The multi-platform rollout was designed to maximize reach and reinforce the government’s leadership in green finance, resulting in extensive media pickup and audience engagement.
